Ateliers pour Entrepreneursà Cannes

Sensation Zeduction Masterclass, Cannes 2026

Welcome to Sensation Zeduction - a new immersive masterclass dedicated to helping airports, retailers and brands better engage Gen Z travellers through experiential marketing, hybrid retail and sensory activations. m1nd-set and Blueprint will be meeting with travel retail experts from around the world to share knowledge and insights on the latest trends in experiential retail. Join us at the Majestic Hotel in Cannes (Salon Dinard next to the hotel entrance) on Sunday 27 September 2026 from 13.30 - 17.00 for an insightful afternoon where you will learn how to create unforgettable shopping experiences specifically tailored to Gen Z shoppers, and stay ahead of the competition in this ever-evolving industry. Masterclass highlights • Discover what actually works - and what doesn't - when marketing to Gen Z travellers Move beyond industry hype with evidence-based insights, global best practices and lessons learned from high-profile failures in experiential retail and hybrid concepts.